From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.
Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.
So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter, and references.
How do you develop relationships with employers before they want to hire you?
You develop yourself first.
You volunteer at the local soup kitchen.
You shovel the old lady’s driveway next door.
You get up off the couch and start a blog, a Twitter account, or a really interesting YouTube channel.
You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.
In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash, and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.
Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right-hand side of your favorite YouTube video.