opt in networking

Opt-In Networking

By | Jesan Sorrells Blog, Marketing for Peace Builders, Old Posts

From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.

OPT-IN NETWORKINGHow does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?

Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.

So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter, and references.

How do you develop relationships with employers before they want to hire you?

You don’t.

You develop yourself first.

You volunteer at the local soup kitchen.

You shovel the old lady’s driveway next door.

You get up off the couch and start a blog, a Twitter account, or a really interesting YouTube channel.

You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.

In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash, and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.

Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right-hand side of your favorite YouTube video.

[Opinion] Would You Like a Side of Mediation with That?

By | Jesan Sorrells Blog, Marketing for Peace Builders, Old Posts, Selling for Peace Builders

Mediation and sales have several things in common:

  • They both involve establishing trust right away.
  • They both involve starting from a referral from one or more of the parties.
  • They both involve establishing a relationship between the two parties and the mediator/s.

The key place where sales and mediation differ is that a sale is usually closed: Either the salesperson gets the order and gets paid, or the prospect gets the salesperson to go away.

Mediation relies on both parties having the autonomy to walk away. Sales involves parties being pressured (whether lightly or heavily) into making a decision to “buy” or “walk-away.”

The big takeaway form all of this is that if your career is in mediation, learning where to put pressure on versus where to ensure autonomy will ensure that each participant has a satisfactory outcome.

And that you get paid.

Active listening is a huge driver for both sales and mediation.

If you aren’t listing to what your customer is saying that they want—or the parties in the dispute are saying that they want—you’ll wind up going home.

Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
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